Archived News 2000


2000 media releases
10.11.00 Happy staff still prepared to move
10.11.00 SEEK Doubles Closest Rival in Visitor Numbers
23.10.00 SEEK: WAP Technology Opens Job Market
13.09.00 SEEK aquires Top Jobs in Australia
12.07.00 Australia - A nation SEEKing volunteers
07.07.00 SEEK Limited challenges Australians: "What do you want to be remembered for?"
06.07.00 SEEK Limited appoints CIO
19.06.00 AV-CC launches new services with SEEK
07.04.00 Yahoo! makes investment in Australia's SEEK Limited
01.04.00 SEEK Campus graduates to the boardroom
01.04.00 SEEK Campus - An Online Market Ready to Meet its Maker
28.03.00 SEEK wraps up
25.02.00 SEEK site now delivers to the boardroom!
07.01.00 Upgraded SEEK site delivers superior service
07.01.00 www.seek.com.au has a record number of jobs online.


Media Release

10 November 2000

Happy staff still prepared to move

Companies that score highly in staff satisfaction surveys are fooling themselves if they think this translates into staff loyalty according to research findings released today by SEEK Limited, Australia's leading Internet employment company (seek.com.au).

SEEK surveyed over 500 fulltime employees across Australia aged 18 to 50 to examine their attitudes about what influences job satisfaction, what factors lead to a change in jobs and how employees research potential employers.

The study revealed that although 78% of respondents are satisfied with their current jobs, only 31% are totally committed to their current place of employment. The remaining respondents are either actively looking for a new job (7%), thinking about it (12%), or would consider moving if they were approached by another company (50%).

Employee confidence shows with 68% of respondents agreeing that ‘if my current job doesn’t work out I will have no trouble finding another job that is suitable’, yet only 25% agreed with the statement, ‘I would rather put up with problems in my current job than have to go through the process of finding a new one’.

Discussing the findings, Chief Executive Officer of SEEK, Paul Bassat said, “We are witnessing a power shift in the Australian employment market in favour of employees. The economy is strong and employees are taking advantage of that by scanning the employment landscape for other opportunities and keeping their options open.”

“The Internet is fuelling this transitory trend because it provides free access to an enormous range of jobs, and sites such as seek.com.au will even e-mail job opportunities to individuals based on their own selection criteria. This is good news for firms scouting for talent, but it will make it increasingly difficult to retain good staff”, he said.

When asked to name the factors that would encourage them to change jobs in the future, 38% of respondents nominated a higher wage or better package, with males (46%) more likely than females (29%), to be driven by remuneration.

Promotion/career advancement (24%), curiosity to try something new (17%) and frustration with the boss or colleagues (10%) were the next most popular reasons for moving on.

“To be honest, we have been surprised by the number of people with fulltime jobs in which they are happy who are quite prepared to move on if circumstances change or if they receive a better offer. Staff turnover is already a major issue for business and things aren’t about to get any easier”, Mr Bassat said.

The study also found that Internet access is very high among fulltime workers, and that job searching on the Internet is more common than many may think. Overall, 74% of respondents claim to have access to the Internet, rising to 81% in the traditionally mobile 25-29 years age group. Among those with access to the Internet, 32% reported that they have already searched for a job online.

“The rapid growth in Internet usage in Australia over the past five years and the importance of employers having a presence online is reflected in the finding that company websites are now the single most frequently used source of information for potential employees”, said Mr Bassat.

“A total of 62% of respondents use the Internet to gather information about potential employers, compared with 36% who use word-of-mouth and 22% who use newspapers. In this environment, it is doubly important for employers to build a presence online either with their own website or via profiles on recruiter or employment websites”, he said.

For further information, please contact:
Paul Bassat
Chief Executive Officer
SEEK Limited
Tel: (03) 9510 7200
Virginia Murphy
TelstraOnAir
Tel: 0417 301 700

Anne Wickham
Edelman Public Relations Worldwide
Tel: 0419 185 664

About SEEK Limited
SEEK Limited is Australia’s leading Internet employment site, at www.seek.com.au, offering a comprehensive range of web-based interactive services and resources for job seekers and employers. An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs, Paul Bassat, Andrew Bassat and Matthew Rockman.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 70 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 40,000 vacancies, covering all industries and occupations, with over 800,000 visits to the site each month.

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Media Release

10 November 2000

SEEK Doubles Closest Rival in Visitor Numbers

Red Sheriff data for October released this week shows that seek.com.au continues to dominate the online recruitment space in Australia.

During October SEEK attracted 366,143 unique visitors to its site, 106% more than its closest competitor F2’s www.mycareer.com.au which received 177,274.

“We are particularly pleased this month that the visitor numbers of our three nearest competitors were fully audited by Red Sheriff for the first time. We can now be confident that seek.com.au is overwhelmingly the first choice site for online job seekers”, said SEEK CEO Paul Bassat.

For further information, please contact:
Paul Bassat
Chief Executive Officer
SEEK Limited
Tel: (03) 9510 7200
Anne Wickham
Edelman Public Relations Worldwide
Tel: 0419 185 664

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Media Release

23 October 2000

SEEK: WAP Technology Opens Job Market

A new WAP-based service launched today by SEEK Limited (www.seek.com.au) and Telstra will allow those seeking greener pastures to conduct industry job searches and email themselves a shortlist using their WAP-enabled mobile phones.

Announcing the new service, Chief Executive Officer of SEEK Limited, Paul Bassat said: "New technology is opening up the job market by facilitating direct communication between employers and job seekers. WAP technology allows portable access to the Internet, which is perfect for investigating job opportunities and shortlisting job vacancies on the run."

From today, job seekers with a Telstra WAP-enabled phone can conduct job searches on the telstra.com menu based on location, industry, occupation, and even specific keywords. They can also review short descriptions of their search results; and send detailed job information to their email addresses for further review.

"We are the first employment site in Australia to cater for job seekers with WAP-enabled mobile phones, but our planning has focussed on realising business benefits of the new technology rather than being first to market. What we have developed is a practical application of this new technology, designed to help users access our services at any time. We will continue to watch this space and add new and expanded services as our users and advertisers request them", Paul said.

"SEEK does not expect WAP to replace the popularity of standard Internet connection to our site overnight, in fact our service acts as an extension of the Internet site. We view WAP technology as a means of broadening the opportunity job seekers have to consider their employment options. From the perspective of our advertisers, WAP is another way to get their message to potential job seekers which means increased potential reach and more bang for their buck".

Telstra’s General Manager, Wireless Multimedia Programs, Mr Greg van Mourik said, that Telstra’s aim is to help its customers access the information and services they need , anywhere, anytime. Telstra is committed to working with leading edge companies to develop and deliver timely and relevant applications.

"Telstra is leading the way in the development of WAP applications that we hope will improve the way we live and work in the mobile world, and our agreement with Seek Limited is proof of that," Mr van Mourik said.

Telstra MobileNet WebMode customers will find the SEEK JobSearch on the telstra.com WAP portal home page, under Money/Finance.

For further information, please contact:
Paul Bassat
Chief Executive Officer
SEEK Limited
Tel: (03) 9510 7200
Virginia Murphy
TelstraOnAir
Tel: 0417 301 700

Anne Wickham
Edelman Public Relations Worldwide
Tel: 0419 185 664

About SEEK Limited
SEEK Limited is Australia’s leading Internet employment site, at www.seek.com.au, offering a comprehensive range of web-based interactive services and resources for job seekers and employers. An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs, Paul Bassat, Andrew Bassat and Matthew Rockman.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 70 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 40,000 vacancies, covering all industries and occupations, with over 800,000 visits to the site each month.

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Media Release

13 September 2000

SEEK aquires Top Jobs in Australia

SEEK Limited announced today that it has strengthened its leadership position in the Australian Internet employment market by acquiring the Australian business of Top Jobs plc.

Based in the UK and also listed on the NASDAQ, Top Jobs on the Net was one of the first companies to focus on developing the potential of the World Wide Web for recruitment services.

Its acquisition, for an undisclosed sum, gives SEEK access to all registered users and advertisers on the Top Jobs on the Net Australian database. Visitors to the Top Jobs site will be directed to www.seek.com.au starting early September.

Announcing the acquisition SEEK Chief Executive Officer Paul Bassat said: "This acquisition reinforces our position as Australia's leading Internet employment website. It will benefit our users by growing the jobs we have available online and our advertisers will benefit from the greater exposure due to increased site traffic."

"The industry is ripe for rationalisation and as the market leader it is only natural that we take advantage of the opportunities this presents. Acquiring another leading site in Australia allows us to continue our strategy of growth both organically and through acquisition."

"Australian employers, recruitment firms and job seekers are embracing the Internet as a convenient and cost effective recruitment solution. SEEK Limited is well positioned to benefit from further rationalisation in the industry", he said.


For further information, please contact Terri-Helen Gaynor/Anne Wickham at The Rowland Company.
Tel: (02) 9241 3131


About SEEK Limited
SEEK Limited is Australia's leading Internet employment site, offering a comprehensive range of web-based interactive services and resources for job seekers and employers.

An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs Paul Bassat, Andrew Bassat and Matthew Rockman.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 70 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 40,000 vacancies, covering all industries and occupations, with over 700,000 visits to the site each month.

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Media Release

12 July 2000

Australia - A nation SEEKing volunteers

SEEK Limited today launched Australia's first volunteer recruitment web site. SEEK Volunteer is a non-profit initiative designed to bring volunteers and the organisations seeking them together. SEEK is using the power of its leading edge search and matching technology to assist nonprofit organisations achieve their missions in our communities. Users are able to access SEEK Volunteer from the homepage of seek.com.au's popular employment website and choose from a wide range of volunteering positions listed by charitable organisations Australia wide.

Volunteer opportunities are updated daily and all organisations have been qualified by Volunteering Australia's associated state centres. SEEK Volunteer is completely FREE and unlimited to approved not-for-profit organisations and potential volunteers. Volunteers are able to search for positions, apply for positions online and read profiles about all registered organisations. Volunteer organisations are able to register, post available positions and manage their recruitment drive any time of the day or night - free of charge.

Matthew Rockman, director of seek.com.au, said "Australia is a nation of volunteers with ABS statistics revealing around three million people participate in some voluntary activity each year. SEEK has state of the art technology and a committed team anxious to give something back to Australian society. When we started looking for ways we might do this, it became pretty obvious SEEK had something unique to offer to all organisations - as opposed to choosing one or two causes. We are delighted to be launching the SEEK Volunteer site and making it that much easier for all Australians to find those organisations seeking their help".

Ann Liffen, national marketing manager of The Leukaemia Foundation of Australia said "as we move forward into the technological age, it's encouraging to note that companies like seek.com.au are providing an innovative online service which will encourage volunteerism in Australia. Volunteers are of vital importance to organisations like The Leukaemia Foundation. They provide valuable input to all aspects of our work making every dollar donated go that much further in providing a better quality of life for leukaemia patients and their families. We applaud seek.com.au for this initiative."

The project is a joint initiative of Australia's leading employment website www.seek.com.au, Volunteering Australia and The Boston Consulting Group. There are two doorways leading to the volunteer database - www.seek.com.au and www.govolunteer.com.au, launched recently by Volunteering Australia. This maximises the site's reach to both nonprofit organisations, likely to be members of Volunteering Australia, and potential volunteers likely to be visiting seek.com.au.

ENDS

For further media information contact Nanette Fitzgerald at PR Works.
Tel: (03) 9682 1166
Mob: 0402 297 366
Fax: (03) 9682-1199

About SEEK Limited
SEEK Limited is Australia's leading Internet-only employment service, offering a comprehensive range of web-based interactive services and resources for job seekers and employers.

An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs, Matthew Rockman, Paul Bassat and brother Andrew Bassat.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 60 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 25,000 positions, covering all industries and occupations, with over 600,000 visits to the site each month.

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Media Release

07 July 2000

SEEK Limited challenges Australians: "What do you want to be remembered for?"


SEEK Limited has launched a series of three new 15-second TVCs showcasing real characters realising their full potential in support of SEEK's latest campaign "What do you want to be remembered for?".

The campaign, developed by Leonardi BrandHouse in conjunction with Melbourne advertising guru Ted Horton, was born out of the advertisements that Horton developed for SEEK Limited in 1999. These original advertisements were SEEK's first venture into television and proved to be hugely successful. SEEK was keen to use the success of the original campaign to maintain the brand awareness generated by the original series.

"The main objective of the new campaign is to use the previous theme of older Australians sharing their personal regrets about their working lives and to develop this into new millennium characters. The new SEEK TVC characters stayed true to their ambitions, never took 'no' for an answer, and always grabbed the job and the life they wanted," said Ted Horton.

The three characters that featured throughout the original campaign were Dame Margaret Scott, Carl Wood and Sir Archibald Glenn. The new characters of the millennium campaign are David Gold, founder of dstore, Diana Williams, founder of Fernwood Women's Gyms, and Cameron Hines and David Bonighton, co-founders of Mountain Goat Beer.

Katie May, Marketing Director of SEEK Limited said "Each of these characters is proud to be remembered for their achievements, and what SEEK is attempting to make viewers think about is 'what about you? Are you happy with your current situation? Are you realising your full potential?' We are hoping for the same cut-through that the original SEEK advertisements created," she added.

ENDS

For further media information contact Nanette Fitzgerald at PR Works.
Tel: (03) 9682 1166
Fax: (03) 9682-1199

About SEEK Limited
SEEK Limited is Australia's leading Internet-only employment service, offering a comprehensive range of web-based interactive services and resources for job seekers and employers.

An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs, Matthew Rockman, Paul Bassat and brother Andrew Bassat.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 60 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 25,000 positions, covering all industries and occupations, with over 600,000 visits to the site each month.

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Media Release

06 July 2000

SEEK Limited appoints CIO

SEEK Limited has announced the appointment of their new chief information officer, Patrick Eltridge. Patrick will lead SEEK's information technology team with a focus on managing all aspects of development and technology and growing the IT team's strategic capabilities.

Patrick said "SEEK appealed to me for a number of reasons. It has a great business model; strong support from its investors, board and executive team; it's the leading Internet site of its type in Australia and it's at that stage in its growth where key strategic decisions will have a strong effect on its future direction. In short, it's successful, and I feel the time is right for me to contribute strongly to that success.

"My goal for the SEEK IT group is to retain all the nimbleness and flexibility of a small IT team, while developing those characteristics of mission-critical IT that the company needs to survive and grow strongly."

Patrick came from The Boston Consulting Group where he practiced in the ecommerce and IT areas with a specific focus on the B2B ecommerce sector. Prior to BCG, he held a variety of corporate IT responsibilities at The National Australia Bank and The Hong Kong and Shanghai Bank and has more than 13 years experience in IT and e-commerce.

He holds a Bachelor of Mathematics (Computing Science) from the University of Wollongong.

ENDS

For further media information contact Nanette Fitzgerald at PR Works.
Tel: (03) 9682 1166
Fax: (03) 9682-1199

About SEEK Limited
SEEK Limited is Australia's leading Internet-only employment service, offering a comprehensive range of web-based interactive services and resources for job seekers and employers.

An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs, Matthew Rockman, Paul Bassat and brother Andrew Bassat.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 60 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 25,000 positions, covering all industries and occupations, with over 600,000 visits to the site each month.

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Media Release

19 Jun 2000

AV-CC launches new services with SEEK

The Australian Vice-Chancellors’ Committee has launched two new initiatives in partnership with leading-edge Internet recruitment service SEEK. These are aimed at improving the services available for university staff recruitment and also the services provided to university students through the Graduate Careers Council of Australia.

In August 1999 the AV-CC recognised the growing importance of the Internet as an advertising medium and endorsed a project to develop and promote a single Internet site for employment advertising in the higher education sector. This project has been run by Higher Ed Systems, a company wholly owned by the AV-CC, in partnership with SEEK Limited, Australia’s premier Internet recruitment company.

According to Tony Skinner, the Chief Executive Officer of HES, this project will benefit universities by making advertisements for positions more readily visible to a wider market.

“By using and promoting a single web site for employment in the higher education sector, we are able to market the sector as a significant employer not only of academics but also of skilled professionals in a range of other areas. Obviously, universities will continue to advertise job vacancies on their own web sites, but because each site is laid out differently it can be very time-consuming to search through several sites to see what positions might be available. By providing a single portal for Internet recruitment advertising for universities, we simplify life for the ‘customer’, who is in this case the potential employee.”

Access to the web site will be made as simple as possible, with universities being asked to put in place a prominent link to www.unijob.edu.au from their own site.

Mr Skinner also pointed out that the project represents a new direction for HES itself.

“In the past, HES – and its predecessor, UniOn – worked on the basis of setting up and working with groups of universities which were funded by membership fees. While this approach did succeed in delivering services, we are now looking at different ways of setting up projects which provide benefit to the whole sector, and the UniJob site is an excellent example of this.”

The alliance between Australia's peak body for graduate employment, the Graduate Careers Council of Australia (GCCA) and SEEK Campus is set to improve the ease with which employers looking for particular graduate skills can be matched with students and graduates looking for work.

The Executive Director of the GCCA, Roger Bartley, said that the new matching capacity of the gradlink/SEEK Campus service would ensure that the GCCA stays at the cutting edge of recruitment technology. “We developed gradlink (www.gradlink.edu.au) in 1996, making it Australia's first dedicated graduate careers information and recruitment website. The recent surge in interest from employers in utilising the power of the Internet to create efficiencies in recruitment has led to rapid movements in technology - and competition - in this area. The GCCA Board has decided to create an alliance with a market leader in order to offer improved better services to employers and graduates through gradlink”, Mr Bartley said.

SEEK Campus and gradlink will remain independent sites, however SEEK Campus is to handle the gradlink vacancy advertising service, as well as providing résumé and other services to gradlink users. The two sites will also share some branding and content in order to provide a seamless interface for site users.

In launching the two new services, the Executive Director of the AV-CC, Stuart Hamilton AO, commented on the huge promotional and marketing value of such enterprises. “Universities should support these initiatives,” he said, “and not lose opportunities for achieving economies of scale and using our market power which would happen if each pursued its own route and relied on other providers.”

The two new services are both being launched at functions in Melbourne (8 June), Sydney (13 June) and Brisbane (14 June).

For further information on the UniJob web site (www.unijob.edu.au) or on the other activities of HES, contact Tony Skinner on (02) 9370 6650 (tskinner@hes.edu.au).

For further information on the gradlink web site (www.gradlink.edu.au) or on the other activities of GCCA, contact Roger Bartley on (03) 8344 9333 (bartley@gcca.unimelb.edu.au).

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Media Release

07 Apr 2000

Yahoo! makes investment in Australia's SEEK Limited

Premier Australian Internet recruiter to provide comprehensive resources for job seekers on Yahoo! Australia & NZ

Yahoo! Australia & NZ and SEEK Limited today announced that Yahoo! Australia & NZ will take a minority equity position, through its parent company Yahoo! Inc. (NASDAQ: YHOO), in SEEK Limited, Australia's leading online employment site. Under the terms of the deal, SEEK (www.seek.com.au), will become the principal supplier of employment listings for Yahoo! Australia & NZ and will run an extensive marketing campaign targeting Australians across Yahoo! Australia & NZ (www.yahoo.com.au) and the Yahoo! global network.

"We're really pleased to be working with SEEK and making our first investment in an Australian company," said Tony Faure, managing director, Yahoo! Australia & NZ. "It's a move that we believe will benefit both companies in terms of audience and services, and fits with our strategy to offer our users compelling services in a variety of key areas. One of these areas is going to be classifieds, and the employment listings to be provided by SEEK will be our first major step in that direction."

According to the ANZ Job Series report, there were over 70,000 jobs available online in Australia in February 2000, compared to the 31,000 jobs advertised in the print medium and SEEK Limited has a strong market leadership position in the online category. According to survey results from Media Metrix for the month of February, the company's site attracted 237,000 unique visitors, more than double that of its closest competitor. Yahoo! Australia & NZ also continues to attract a large number of Australians, with Media Metrix reporting that the percentage of the Australian online audience visiting the Yahoo! network rose from 51% in December to 57% in February.

"In today's world where people change jobs more frequently, the Internet has quickly become a central place for connecting job seekers and employers," he said. "By working with SEEK, which has one of the best online selections of employment opportunities available in Australia, we'll be able to enhance the job search process for consumers by providing a really valuable new service."

"We're absolutely delighted about the investment and the opportunities that arise from working with Yahoo! Australia & NZ," said Paul Bassat, CEO, SEEK Limited. "Both companies have incredibly strong brands and services that resonate with the online audience, and we're very positive about teaming up to bring users together with the contacts and information they need in their job search.

ENDS

For further media information contact Anna Featherstone, Yahoo! Australia & NZ, Tel 02 8925 0100 or
Lynne Jacobs, PR Works on behalf of SEEK Limited,Tel 03 9682 1166

About SEEK Limited
SEEK Limited is Australia's leading Internet employment site, offering a comprehensive range of web-based interactive services and resources for job seekers and employers. An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs Paul Bassat, Andrew Bassat and Matthew Rockman. The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 60 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 25,000 vacancies, covering all industries and occupations, with over 650,000 visits to the site each month.

About Yahoo! Australia & NZ
Yahoo! Australia & NZ is part of the Yahoo! network of sites that reaches over half of the Australian online audience each month. It provides comprehensive and localised content, commerce and communication services to its regional audience by working with industry leading companies. Yahoo! Australia & NZ is based in Sydney, Australia and can be found on the Web at www.yahoo.com.au and www.yahoo.co.nz.

About Yahoo! Inc
Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to 120 million people each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 22 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

###

Yahoo!, Yahoo! Australia & NZ, and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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Media Release

April 2000

SEEK Campus Graduates to the Boardroom

SEEK Campus (www. seekcampus.com.au), Australia's leading independent online employment portal dedicated to the student and graduate markets, is taking these markets by storm with a one stop online shop that provides careers information and employment solutions for students, graduates and employers in Australia.

SEEK Campus is delivering a unique range of online services, resources and tools to Australian tertiary students and graduates, and is proving to be a powerful and cost-effective tool for employers and recruiters wishing to reach this geographically disparate market.

The techno-savvy student market is embracing the Internet as an employment tool, using the medium to research prospective employers and liaise with recruiters. Now Australian employers from all areas of business are recognising the value of Internet employment strategies in supporting their traditional human resources strategies.

According to SEEK Campus' CEO, Gideon Kline, the Internet will be the medium of choice for employers and recruiters who want to communicate with students and graduates, as the traditional alternatives (graduate handbooks and directories) cannot support the need for the delivery of time sensitive information and interactive services.


"The success of the SEEK Campus web site can be attributed to the tailored services offered to our two key customer groups, employers and users," says Kline. "Our primary aim is to maximise the value of the online recruitment process for both of these customer groups, and we now offer a range of interactive services that cater to the various needs of these segments."

Student Services

Students visiting the SEEK campus web site are invited to browse job ads from a variety of industries, locations and disciplines, can arrange to have relevant job advertisements emailed directly to their desktop, search the directory of employers to gain vital information about prospective employers and industries and employ various tools to track and manage the application process.

Employer Services

Employers and recruitment firms are using the SEEK Campus web site to enhance their recruitment strategy through a range of tailored services including job advertisements, company profiles, a virtual corporate web site within the SEEK Campus environment and an Application Manager tool, which allows employers to efficiently track and analyse incoming job applications.

According to Kline, "The SEEK Campus service is completely customer driven, and we believe that this is why the site is successful. The feedback we have received from employers, and the positive response from the student market indicates that we are well equipped to maintain a solid leadership position in this field."

Since launching SEEK Campus in February 2000, the site has received over 30,000 visits, and currently has over 200 graduate and undergraduate job advertisements listed on the site by leading companies such as BHP Limited, Boston Consulting Group, Mallesons Stephen Jacques, Ernst and Young and Mars Limited.

SEEK Campus has also established key alliances with leading recruitment agencies, government and industry groups, such as The Graduate Careers Council of Australia, The Institute of Chartered Accountants in Australia, Law Institute of Victoria and Asialink.

As for the future, Kline is characteristically committed and faithful to his market; "until the site caters to the needs of every student, we are a work in progress. More jobs, more content, new services."

For more information about SEEK Campus, please visit the company at www.seekcampus.com.au

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Media Release

April 2000

SEEK Campus - An Online Market Ready to Meet its Maker

SEEK Campus, the newest division of leading online employment service provider, SEEK Limited, has already shot to the top of the class. A mere six weeks after launching the service on the web, SEEK Campus has become Australia's leading independent online employment portal dedicated specifically to the needs of student and graduate job seekers and employers.

Located at seekcampus.com.au, SEEK Campus heralds a new era in the way students and graduates search for information about companies and jobs, and makes it easy for companies and recruiters to attract and select the right candidates for the job, every time.

SEEK Campus delivers a unique range of online services, resources and tools to Australian tertiary students and recent graduates and is a powerful and cost-effective tool for employers and recruiters wishing to reach this geographically disparate and traditionally hard to reach market.

There are currently over 45 universities around the country and students spread across over 80 campuses, getting a message to this market is not easy. Traditional print avenues are not targeted and are costly for many businesses.

According to CEO of SEEK Campus, Gideon Kline, "The SEEK Campus service was developed to cater to the specific needs of the student and graduate employment markets in Australia. By creating a separate operating team that is dedicated solely to this market, SEEK has been able to really understand the needs of the student and graduate job seeker and employer."

"Students are one of the largest user groups on the Internet today in Australia. With ubiquitous net access at universities and an exceptional rate of technology literacy, students are the ideal online community. They just get it. The US experience shows us a great degree of comfort amongst students using the web to research jobs and companies and communicate with prospective employers," he continues.

SEEK Campus has already developed relationships with a large number of leading global and Australian businesses including BHP Limited, Boston Consulting Group, Mallesons Stephen Jacques, Ernst and Young and Mars Limited.

Kline cites the relationships SEEK Campus has established with leading recruitment agencies, government and industry groups, such as The Graduate Careers Council of Australia, The Institute of Chartered Accountants in Australia, Law Institute of Victoria and Asialink as part of the site's winning formula.

"We only do one thing" states Kline, "make it easier, cheaper and quicker for students and graduates to find employers and vice versa. If we can do that well, we believe we can enlarge the pool of job opportunities for students and graduates. To date, our obsession with aiding recruiters and employers overcome the barriers of time, distance and cost associated with the student and graduate recruitment process is paying off."

In only six weeks, SEEK Campus has amassed over 4,000 registered users and has had over 50,000 visits to the site. Job seekers can access a vast array of site services including job search tools, job mail, industry newsletters, employer profiles, the virtual interviewer and the SEEK Campus panel of careers experts.

For more information, please visit SEEK Campus at www.seekcampus.com.au

For more information about SEEK Campus, please visit the company at www.seekcampus.com.au

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Media Release

28 Mar 2000

SEEK wraps up

SEEK, Australia’s leading online recruitment site, is certainly proving to be the forerunner in advertising initiatives. SEEK was the first company to jump onboard the zippy Scooterlites and it is now leading the way in the newest and biggest advertising initiative set to hit Australia, Extreme Imaging.

Extreme Imaging involves wrapping a site, in most cases a building, in a ‘skin’. SEEK has wrapped a branded skin around its building, creating an enormous sign that covers the third floor of SEEK’s building in Wellington Street, Windsor. The skin is wrapped around both the St Kilda Road and Wellington Street sides of the building.

Recently confirming their position as Australia’s leading online employment service, according to research conducted by Internet specialists, IMR Worldwide, the SEEK website is changing the way Australian job seekers and advertisers communicate, streamlining the application and selection process.

The specially designed skin, totally covering all windows in the SEEK office, is transparent from the inside, but opaque from the outside.

Extreme Imaging is set to really take off in Sydney during the Olympic Games and with building walls as canvases, Extreme Imaging certainly makes a statement that can’t be missed.

ENDS

For further media information contact Sarah McCubbin at Spin Communications
Tel 03 9525 0755
Fax 03 9525 0228

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Media Release

25 Feb 2000

SEEK site now delivers to the boardroom!

SEEK Limited, Australia’s leading Internet employment service, has launched a new site at www.seek.com.au, specifically for Australian executive recruiters and candidates alike.

Aptly named SEEK Executive, the site offers a tailored solution for executive search borne out of SEEK’s extensive research into user needs and a commitment to continuous improvement in their product offering.

Recently confirming their position as Australia’s leading online employment service, according to research conducted by Internet specialists, IMR Worldwide, the SEEK website is changing the way Australian job seekers and advertisers communicate, streamlining the application and selection process.

"Our web site goes way beyond matching jobs with prospective employees," says Paul Bassat, SEEK Limited's chief executive officer. "We are always working on ways to improve our services, and SEEK Executive demonstrates how we have listened to our users and our advertisers and developed a product entirely suitable to this distinct segment of the market" he continued.

"We recognise that both recruiter and candidate needs evolve as they progress through the career lifecycle. The SEEK Executive site caters specifically to the needs of experienced professionals seeking more senior appointments, as will our newly launched SEEK Campus site for recent and soon-to-be graduates" he added.

SEEK Executive is an exclusive zone designed for experienced executives earning greater than $80,000 per annum with management responsibility. Extensive market research revealed that time poor executives have unique needs and preferences with confidentiality, relevancy and ease of use named as key ‘buying criteria’ for this segment. Thus, SEEK Executive was created to provide this selective audience with genuinely relevant positions, content and tools for career advancement and as a result, advertisers now have a targeted area to communicate with this hard to reach audience, a first in online employment.

Key partnerships have been formed with leading management consultancies such as Booz Allen & Hamilton and McKinsey & Company and the Harvard Business School to deliver relevant content to this market. Future partnerships and resources will continue to focus on the unique attributes of the executive experience.

About SEEK Limited
SEEK Limited is Australia’s leading Internet-only employment service, offering a comprehensive range of web-based interactive services and resources for job seekers and employers.

An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs Paul Bassat, brother Andrew Bassat and Matthew Rockman.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 40 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 23,000 vacancies, covering all industries and occupations, with over 500,000 visits to the site each month.

ENDS

For further media information contact Lynne Jacobs or Lisa Chapman at PR Works
Tel 03 9682 1166 (international 61 3 9682 1166) Fax 03 9682 1199 Mobile 0414 540 179

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Media Release

07 Jan 2000

Upgraded SEEK site delivers superior service

Today, SEEK Limited, Australia’s number one Internet-only employment service, launched a redesigned site at both www.seek.com.au and www.seek.co.nz which offers users a multitude of new benefits. The upgrade comes as a result of SEEK’s extensive research into user needs and a commitment to continuous improvement in their product offering.

Recently named the sixth best-known Internet brand in the country by independent Internet consulting firm www.consult, the SEEK web site is changing the way Australian job seekers and advertisers communicate, streamlining the application and communication process.

"Our web site goes way beyond matching jobs with prospective employees," says Paul Bassat, SEEK Limited’s chief executive officer. "We are always working on ways to improve our services, and the new site demonstrates how we have listened to our users and developed the features likely to be most beneficial to them. Next, we will be spending a considerable amount of time listening to our advertisers and tackle that side of the site" he added.

The SEEK site boasts the following improvements:

  • Faster Downloads and Channels
  • SEEK’s download time on key pages will now be significantly faster. SEEK is also moving to a new channel structure in response to specific user group’s needs, for example SEEK Executive and SEEK Campus, two zones soon to be launched.

Jobs Total
SEEK’s users said that this feature was very important to them, so SEEK now publishes the total number of jobs listed on its homepage. SEEK is the first player in the Australian market to broadcast this figure as a dynamic number with up to the minute accuracy. A clear indication of who’s winning the volume war.

Apply Online
In three easy steps users can apply online with their preferred resume and cover letter. This is now the most straightforward feature of the www.seek.com.au site.

Application Tracker
This is a key new feature of the SEEK site. The Application Tracker is a tool which organises and displays all the details of online applications. At a glance, users can view each job applied for, date applied, details of attachments and even add their own comments. SEEK expects the Application Tracker to quickly become one of the site’s most popular features.

My Resume
Exclusive to SEEK, this is a very easy-to-use resume builder, which offers a choice of three layout options, plus print capabilities. This feature will also benefit advertisers, who can view all job applications in the same layouts.

About SEEK Limited
SEEK Limited is Australia’s leading Internet-only employment service, offering a comprehensive range of web-based interactive services and resources for job seekers and employers.

An Australian owned and operated company, SEEK Limited was formed in November 1997, and is the brainchild of three young Melbourne entrepreneurs, Matthew Rockman, Paul Bassat and brother Andrew Bassat.

The Australian web site www.seek.com.au was launched in March 1998, and operations have since grown to include over 30 staff in offices throughout Australia and New Zealand. The web site currently boasts a database of over 20,000 vacancies, covering all industries and occupations, with over 500,000 visits to the site each month.

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Media Release

07 Jan 2000

www.seek.com.au has a record number of jobs online.

Not only is www.seek.com.au climbing the Most Popular Australian Websites Charts, sitting comfortably at number 14 in IMR Worldwide’s latest poll, but SEEK is also topping the Australian Online Employment Charts with a record number of jobs advertised, nearing gold record status with total jobs advertised rising to over 20,000 at www.seek.com.au. Adding to SEEK’s accomplishments is its inclusion in the Top 10 best known internet brands in Australia – www.seek.com.au was named number 6 in this category. No wonder SEEK’s fan club of registered users is now sitting at over 90,000.

The reasons for SEEK’s enormous popularity can be accredited to the superior service that it offers its users. SEEK makes finding your dream job as easy as turning on your stereo. SEEK allows users to create and save their resume on the site ready to attach to their online applications or be searched by advertisers looking to fill a position. Submit your e-mail address along with job preferences and SEEK will alert you as soon as matching jobs are posted – ensuring that you won’t miss out on any opportunities. SEEK is just like having a full time recruitment specialist or counselor working for you, with your interests in mind - all free of charge.

Another unique service that SEEK offers is the Virtual Interviewer; perfect training and practice for everyone, whether job hunting or not. The Virtual Interviewer asks you questions that you can expect in an interview situation and is a fabulous initiative to boost confidence and ensure that you feel totally prepared and able to handle interviews with self-assurance, clarity and composure. VI asks you questions about the industry in which you are hoping to enter and personal questions about your individual capabilities and personality. The Virtual Interviewer will also give you feedback about your responses. Fortunately, the Virtual Interviewer won’t see if you break out in a cold sweat or fumble and swear, so make friends with VI and you will be on your way to a new job.

After recently celebrating its 2nd birthday, SEEK has expanded enormously and now has offices throughout Australia and NZ. With a young, enthusiastic and innovative group of people behind the scenes, you won’t be left in the dark ages - no more vinyls or wireless! You will definitely find success joining this group and discover yourself shooting up the charts to rock star status in no time.

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